Tuesday, November 13, 2012

Gender Inequality: Social Construction and the Lack of Physicality


One of the most glaring issues in sport today is gender inequality and the stereotypes placed upon each gender regarding their physical abilities. According to popular beliefs, men jump higher, run faster, and grow stronger than female athletes, whereas women are seen as more graceful, skillful, and rhythmic than their male counterparts. Unfortunately for women, popular sports consumed in the United States value masculine physical characteristics over female. This is most evident in the sports we choose to popularize in our culture such as football and basketball where controlled violence and physicality reign supreme. However, the prevalence of male dominance in mainstream sport is not only an issue regarding physical performance, but one that stems from gender stereotypes outside of competition as well.
            An obstacle standing in the way of women’s popularity as athletes is western society’s longstanding labeling of women as the nurturing, emotional, and passive gender. On the flipside, men are praised as being physical, competitive, and aggressive by nature. According to an article in the journal Psychology of Sport and Exercise, “Sport is considered as a male domain, but more specifically, activities may be perceived as masculine, feminine, or neutral”(….) To put it simply, sports have had a history of institutionally dividing what is to be male and what is to be female through popular gender ideologies. Yet this does not mean females cannot dominate specific sports. Females, for example dominate figure skating, a sport that requires finesse, coordination, and grace. However, in a society that values masculine characteristics in sports, figure skating events rarely make appearances on national television and the sport is virtually never used in mainstream advertising. It is not that figure skating is not seen as a sport; instead it is figure skating’s feminine characteristics that clash with the traditional, masculine origins that make the distinction between an activity and a sport.
Another way in which males have an absolute advantage over females in sport is the level of appropriateness given to each gender in the way they are allowed to express physicality.  In sports dominated by males, physicality and violence go hand in hand. Whether it is throwing punches in MMA or big hits in football, violence in male sports is acceptable and often times applauded. Even out of control brawls in male sports are glorified as society sees such activity as a masculine reaction in the heat of battle. Women on the other hand, do not have the same luxury as men do when it comes to physical expression within sports. This is ever present in the way female athletes are portrayed by the media. Due to socially constructed stereotypes, female athletes are pressured into upholding a sexy and feminine image to appeal to the masculine audience of the sporting world. Thus, many female athletes resort to emphasizing their sexuality as opposed to their athletic qualities. A prime example of this is the portrayal of female athletes on ESPN and Sports Illustrated magazine covers. Female athletes who grace the cover of these magazines are typically portrayed as sex symbols as opposed to athletes, in an attempt to verify their femininity. Ultimately the media’s separation of sport and female athlete will continue to hinder the embracement of

As a result of biological differences and socially constructed ideologies, female athletes continue to fight an uphill battle in obtaining the respect and popularity that male athletes enjoy. To change this, women must somehow appeal to male fans with their ability rather than their femininity and sexuality, a daunting but possible task. 

Gender Inequality: Social Construction and the Lack of Physicality


One of the most glaring issues in sport today is gender inequality and the stereotypes placed upon each gender regarding their physical abilities. According to popular beliefs, men jump higher, run faster, and grow stronger than female athletes, whereas women are seen as more graceful, skillful, and rhythmic than their male counterparts. Unfortunately for women, popular sports consumed in the United States value masculine physical characteristics over female. This is most evident in the sports we choose to popularize in our culture such as football and basketball where controlled violence and physicality reign supreme. However, the prevalence of male dominance in mainstream sport is not only an issue regarding physical performance, but one that stems from gender stereotypes outside of competition as well.
            An obstacle standing in the way of women’s popularity as athletes is western society’s longstanding labeling of women as the nurturing, emotional, and passive gender. On the flipside, men are praised as being physical, competitive, and aggressive by nature. According to an article in the journal Psychology of Sport and Exercise, “Sport is considered as a male domain, but more specifically, activities may be perceived as masculine, feminine, or neutral”(….) To put it simply, sports have had a history of institutionally dividing what is to be male and what is to be female through popular gender ideologies. Yet this does not mean females cannot dominate specific sports. Females, for example dominate figure skating, a sport that requires finesse, coordination, and grace. However, in a society that values masculine characteristics in sports, figure skating events rarely make appearances on national television and the sport is virtually never used in mainstream advertising. It is not that figure skating is not seen as a sport; instead it is figure skating’s feminine characteristics that clash with the traditional, masculine origins that make the distinction between an activity and a sport.
Another way in which males have an absolute advantage over females in sport is the level of appropriateness given to each gender in the way they are allowed to express physicality.  In sports dominated by males, physicality and violence go hand in hand. Whether it is throwing punches in MMA or big hits in football, violence in male sports is acceptable and often times applauded. Even out of control brawls in male sports are glorified as society sees such activity as a masculine reaction in the heat of battle. Women on the other hand, do not have the same luxury as men do when it comes to physical expression within sports. This is ever present in the way female athletes are portrayed by the media. Due to socially constructed stereotypes, female athletes are pressured into upholding a sexy and feminine image to appeal to the masculine audience of the sporting world. Thus, many female athletes resort to emphasizing their sexuality as opposed to their athletic qualities. A prime example of this is the portrayal of female athletes on ESPN and Sports Illustrated magazine covers. Female athletes who grace the cover of these magazines are typically portrayed as sex symbols as opposed to athletes, in an attempt to verify their femininity. Ultimately the media’s separation of sport and female athlete will continue to hinder the embracement of

As a result of biological differences and socially constructed ideologies, female athletes continue to fight an uphill battle in obtaining the respect and popularity that male athletes enjoy. To change this, women must somehow appeal to male fans with their ability rather than their femininity and sexuality, a daunting but possible task. 

Monday, November 12, 2012

TV Coverage



                One of the biggest aspects in sport is the role of violence and how it affects us as viewers and how we watch these sports. Every sport has violence because every sport can be competitive for the players and when the players get competitive they want to win and win at any cost. When things don’t go the player’s way they sometimes become violent and we are able to see most of these violent acts because of TV coverage.
                TV coverage plays a huge part because it shows video evidence of the violence that takes place during the course of games. Just this past weekend I can think of two different acts that I saw while watching sports that were very violent. One example was the NASCAR event this past weekend when a brawl ensued during the race in the pit. Another example was when Tommy Tuberville, the head coach at Texas Tech hit one of his assistants for messing up a play call. I discovered these violent acts from watching Sport Center at the end of the day. I honestly don’t watch NASCAR because I’m not a fan of the sport but for some reason I felt that I needed to watch the fight between the drivers because it’s an entertainment  factor and we always love to see fights. ESPN always makes sure to involve the fights in NASCAR as well as the crashes because it gets the non-fans to watch the highlights of the race instead of switching the channel. It’s sad to say but for some people that is the only reason they watch NASCAR, for the crashes.
                As crashing in races are to NASCAR, fighting is to hockey. Hockey is different than any other sport out there because they actually prefer fighting in games to keep the fans in the stadium and the fans watching the game on TV interested. In almost every other sport when a fight breaks out during the course of the game the refs will stop the fight before it even happens, and if the fight does happen the players that are involved are usually taken out for the entire game. Not in hockey however, when a fight breaks out the ref’s simple get out the way and let the fight begin. Earlier this semester we watched a video where even the broadcasters were breaking down the fight and analyzing who won the fight, making it seem like it was just another part of the game. In an article on ESPN, John Buccigross explains the pros and cons of fighting in the NHL and one of his main reasons is that people come to the games for the chance to see a fight. Buccigross goes on to say, “It is a tension that other sports just don’t have. It’s the gut of the game. It keeps people honest and helps separate the rugged form the weasels. Other sports have players that talk, strut, and dance but among those who are tough and who are poseurs.”
                Another big aspect in TV coverage is the coverage of the sports and the type of games that get covered on sports networks like ESPN. We have discussed in class earlier this semester about how SportCenter usually puts lesser sports toward the end of their show compared to the major sports. One of the reasons for this is because of the physicality (violence) that other sports have that to make them better in the eye of most fans. In class we talked about how women’s basketball is always one of the last topics on SportCenter because it is less physical than their male counterpart, so they always show the more physical sports before showing the less physical sports.
                Fans have always loved the big hits that make the crowd go; “Ohhh” and the broadcasters of all sport networks know this. Whenever, one of these big hits happen in the game, the broadcasters will show the hit not once, not twice, but at least three times to show the viewers at the stadium and at home just how hard the hit was. Even when the player is still unconscious on the field from the hit they will show his body becomes motionless several times before going to commercial.
                So is violence in sports a bad thing for society? Maybe it is but in the world of sports, violence isn’t a bad at all, instead it is encouraged in some sports to become more physical, to get those big hits to make the fans go crazy. TV coverage is going to continue to show those match-ups where the game is going to be more physical because at the end of the day violence in sports sells.

Hyper-Masculinity


Sports today are socially constructed to accept hyper-masculinity. Hyper-masculinity is defined as an exaggeration of male stereotypical behavior, such as an emphasis on physical strength and aggression. People in society today are often more interested in sports that involve hyper-masculinity, such as football, rather than sports that do not require as much hyper-masculinity, such as golf. Also, in regards to sports like football, players like Ray Lewis, who often offers big hits and shows no fear, are applauded. On the other hand, players who suffer minor injuries and sit out of the game are “degraded” and considered not masculine or even feminine. Violence is what catches the people’s attention and hyper-masculinity often leads to violence in sports. Hyper-masculinity is socially constructed to be accepted, certain people are respected more because of the hyper-masculinity they present, and some sports draw more interest than others simply because the violence and hyper-masculinity presented.
            It is interesting why violence is socially constructed to be accepted and applauded in society. Why do people enjoy seeing nasty hits and fights? Big nasty hits and fights entertain the fans and make the game more intense. Because it elevates the attitudes of the fans, hyper-masculinity is automatically accepted in society because the way people respond to it.  According to the Bleacher Report by Rachel Cohen who is an AP sports writer, "Injuries are a detriment; concussions are a detriment. It’s good they’re trying to do some things to help the players, but fans still want to see football. Hitting is part of football. There’s no way to escape that. Do people want to see guys get concussions? No. Do they want to see all those big hits? You bet.” The well-being of the players is not the primary concern of the fans. Fans want to see the big hits even if it ends in a player being injured. Sports are a form of entertainment and the fans want to be entertained. Those big hits and fights keep the fans entertained.
In class, we watched the Old Spice commercials which feature actor Terry Crews. Crews is a rather strong male and portrays a hyper-masculine person. This attracts the attention of viewers because people are naturally attracted to hyper-masculine behaviors. Also, Baltimore Ravens middle linebacker, Ray Lewis, has been considered a hard hitter for his whole career. Players are afraid to go over the middle against him because they know he will deliver a big hit. He is one of the most feared players in the game because of how hard he hits and his aggressiveness towards people. Although he is feared, he is given much respect among players in the NFL and even with the fans because the way he utilizes his hyper-masculinity.
            Sports which require violence and hyper-masculinity often catch the attention of fans. Sports such as football and hockey offer big hits and sometimes fights. Even in basketball and baseball, even though violence is rare, fights break out at times and it amps up the fans. Sports such as golf and tennis do not offer any type of violence or hyper-masculinity. This may have something to do with why those sports are not as popular as sports like football and hockey. The fans can sometimes find themselves bored and unentertained because the lack of violence and physical contact. This is a big reason why sports which induce violence, such as football and hockey, gain much attention. Although hockey is not as popular in the United States as it is in Canada, hockey arenas everywhere always erupt when a fight breaks out or if a there is a big hit. Also, in regards to football, big hits are always applauded. ESPN used to have a segment called “Jacked Up” when the NFL analysts would show the biggest hits which occurred in that week of football. Because these big hits are celebrated, players always try to deliver the biggest hits to their opponents to gain attention and even gain respect as a “hard hitter”. Statistics have shown the Super Bowl has broken the United States top television ratings for three years in a row and it was predicted that 111.3 million people watched the 2012 Super Bowl. Football offers those violent hits and hyper-masculine display and keeps the audience entertained. Statistics have also shown interest in golf’s biggest tournaments, such as the Masters, has been declining. The Masters viewership in 2012 was the worst since 2004 and fell 22% from the previous year. Golf simply does not keep the audience entertained and the statistics are there to prove it.
            Overall, violence is a key component which is needed in sport. Hyper-masculinity plays a big role in violence in sport and it is a big reason why hyper-masculinity is socially accepted. Society is constructed to think men, athletes or not, should act like “manly” men. Athletes such as Ray Lewis are incredibly respected because of the way he acts and the aggressiveness he presents. Terry Crews, who is not an athlete, is applauded in society simply because of his masculinity. Not only are people more accepted, but sports which provide the fans with violence are more popular than sports which do not. Violence and hyper-masculinity naturally gains the attention of people which makes it socially accepted in society.
                

Violence Sells


Whether you are watching pro sports, prep sports, or semi professional sports, there is a common thread between all of them. Violence sells. It is attractive to marketers and draws the attention to the product. Take one look at a Dick’s Sporting goods commercial and watch Ndamukong Suh “hunt” the quarterback,  (http://www.youtube.com/watch?v=lDiepg-OhQQ) or watch an episode of Sports Center, plays which are not even critical to the outcome of the game will be shown just because it draws in viewers.  But on the advertising front, violence is everywhere.
With this commercial, Suh is seen with a grimacing, aggressive look on his face, wanting to leave no prisoners. The music in the background is low and aggressive, aiding with the main point of the commercial. “Hunting” the quarterback is what he is doing, implying death and pain to his opponent. Instead of showing in game footage where it may be violent, but can be connected to the “nature of the game”, instead he is in an urban environment.  Completely disconnected from the actual activities of the sport.  The emphasis on the camera angle is on Suh as he barrels towards the bystander in the commercial who is merely trying out a new pair of football cleats. But never the less Suh hits him with a devastatingly violent hit.
So what does this show us? It shows us that violence in sports and sport advertising is a problem and one that needs to be addressed sooner rather than later. Violence is something that isn’t always seen in day-to-day life, and is shied away from when it is, so why is it so appealing in sport advertising?  Could it be the over emphasis of violence and physicality in sport?
Not only commercials including sports are violent, but also commercials played during broadcasted sports are violent. According to a government study, parents are urged to sit and watch sports on television with their children, to limit the amount of sports they take in on TV, and to even implement commercial skipping technology (http://www.ncbi.nlm.nih.gov/pubmed/15574602) Is this what sporting culture has come to? The commercials including sports and commercials played during sport are so violent that parents need to monitor the sports intake their child has? I thought sports were supposed to promote good morals and values in children, not be unsafe and producing of a negative experience for children.
When you look at the promotion of sports to be viewed on television, what do you see? Big bone shattering hits, or finesse plays that require skill and agility? The big hits are what shine through. It is evident through this college football promo from 2009 (http://www.youtube.com/watch?v=Wf-F49brV54 ) How many big hits are displayed? In every frame you can see shades of physical dominance and violence. This says a lot about our culture and what is so imbedded in our culture. What could possibly get you more excited for a football game or games than big hits? Apparently to promoters and advertisers it is second to none. Nothing sells better than a big hit.
So this leads to the bigger question of what can or should be done to change? Is it the responsibility of the consumer or the advertiser? They one doing the advertising will change nothing if it is continually working. If it is not broken, don’t try to fix it. So it lies in the hands of the consumer. If the consumers want to see change in the way that products are being advertised to them, a stand needs to be made and a movement must be started. Violence in Sport advertising creates a bad example for the kids and children watching the event, but if the violence in sport advertising disappears, violence is still prominent in sports themselves, which is the larger social issue at hand.
From boxing, to hockey and football, and everywhere in between, violence in sports cannot be escaped.  If you eliminate violence from sport advertising, it still lives on in sports and visa versa, and the ability to dismiss violence from sports is something that would be very difficult to accomplish. Violence in sport is very much socially constructed and has been that way for years. Whether it is linked to war and violence or physical dominance and violence, it seems to have always been embedded within society.  Its up for the consumer to decide if that is a fight worth fighting, should we as consumers just be aware that it exists? Or become the change that we hope to see within sporting culture?